They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

Society has gone through quite a lot of changes since Gen X was the main driver of social trends. Much of what they once deemed acceptable, cool, and sometimes funny is now viewed through a more ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Lorde’s “Man Of The Year,” a song about gender identity, is trending on TikTok for an unexpected reason: Gen Z creators are posting videos sharing their negative experiences with their ex-boyfriends ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Jordyn joined Investopedia in February 2025. She was previously a freelance writer covering lifestyle, entertainment, politics in the Midwest, and more. Charday Penn/Getty Images A new report by ...