Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...

With technology being a part of almost every aspect of our lives today, Generation Alpha (children born after 2010) are being raised with different ideas about education than earlier generations.

Children today are adept at naming their emotions, a result of increased focus on emotional awareness. However, this can lead ...

Gen Z and Gen Alpha are reshaping the snack aisle by buying fewer, smaller portions and expecting clean ingredients, functional benefits, and transparent labels as a baseline — not a bonus. Artificial ...