If you thought English was hard, just wait until you hear what Gen Alpha is saying. This isn’t slang. It’s an entirely new language, and somehow Skibidi Rizz is a part of it. Press play if you dare.

The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...