Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

A federal judge in Virginia has ruled that a trademark infringement suit filed by the Government Employees Insurance Co. (GEICO) against Internet search giants Google Inc. and Overture Services Inc.

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

The Government Employees Insurance Company (better known as Geico), the No. 4 auto insurer in the U.S., launched a campaign Friday that includes TV ads and a road show of real versions of the South ...

One of the advertising executives behind Geico Corp.'s memorable commercials will talk Nov. 18 about using humor in advertising. Paul McKee, who grew up in Kenmore, oversees the Geico account as chief ...