Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun ...

In the era of mobile devices and tablets, interactivity has become the norm for schoolchildren. To facilitate effective teaching and learning, modern schools must equip every classroom with ...

The problem with learning in recent years across all levels of schooling is that, somewhere along the way, we lost how to make it fun. Instead, it’s become a chore or punishment to kids and their ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

In the face of the COVID-19 pandemic, hundreds of thousands of K-12 and college students have transitioned to online learning. However, not all teachers have received the adequate resources and ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...