TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

New Xbox CEO Asha Sharma has announced the price of Game Pass is going back down, but it will cost day one Call of Duty launches.

Holy sh-t, new Microsoft Gaming CEO Asha Sharma is not messing around! According to my math, 12 months of Game Pass Ultimate at $23 plus a $70 day-one copy of Call of Duty still comes out to $14 less ...

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the ...

It’s been two years since Microsoft announced that Game Pass had hit 34 million paying subscribers. That’s the last time the company released updated metrics showing whether the service has grown or ...

That includes introducing lower-priced subscription tiers and even discussing potential partnerships with companies like Netflix. The move comes at a time when Game Pass pricing has steadily increased ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. In what feels like a win-win for gamers, Xbox Game Pass has a new lower price and an ...

Starting today, Xbox Game Pass Ultimate subscribers enjoy something few ever get to experience in the age of the subscription model: a price drop. It's been six months since the price of Game Pass ...