The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

Unity stock is getting hammered as AI fears escalate.

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Upheaval Games, a new startup formed by industry veterans ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

VIENNA, Aug. 18, 2025 (GLOBE NEWSWIRE) -- Atlas, an agentic 3D content creation platform built for professional game studios, today announced a strategic partnership with Google Cloud to supercharge ...

"How much does this cost?" It's one of the first questions business leaders hear. Whether you’re a game development executive, investor or project manager, producing AAA blockbusters or scouting your ...

If you’re a game developer or animator, chances are you frequent sites like the Unreal Engine Marketplace, Quixel, ArtStation Marketplace and Sketchfab Store. The days of buying assets from each of ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.