Demographics are destiny. We grew up in the world and mind of the baby-boomers simply because there were so many of them. They were the biggest, easiest, most free-spending market the planet had ever ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

15 years later, the K-pop group Girls' Generation is still making music and remains iconic in the industry. Since they came onto the scene, the then 9-member group (Taeyeon, Sunny, Tiffany, Hyoyeon, ...

This story is part of the New Boom series on millennials in America. Nobody likes to be labeled. We especially hated labels back in high school, when we were forced into one of several groups: jocks, ...

Pew Research Center conducted this analysis to understand more about how the educational background of parents is linked to their children’s labor market and economic outcomes. Much has been written ...

Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...

Twenty-five years after the release of Reality Bites, Clare Thorp looks at the movies that capture the spirit of a pre-millennial generation. Twenty-five years ago, when the idea of a millennial was ...

Forbes contributors publish independent expert analyses and insights. I cover the anthropological intersections of tech, politics & culture. Last week Emily Seymour wrote about effects of Generation Z ...

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a ...

Jean M. Twenge is a professor of psychology at San Diego State University and the author of 10 Rules for Raising Kids in a High-Tech World. She also writes the Generation Tech Substack. When I talked ...