Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...