The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

Videos are powerful tools that have become an essential component of many sales and marketing campaigns. Business have come to understand the value of video and its effectiveness in building brand ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

As the end of the year approaches, you may have already maxed out your 401(k) plan contributions for 2022. However, some plans have an option to keep making after-tax contributions past the deferral ...