Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 57 min ago By Sean McCaffrey - 4 hours 52 min ago By Tim Nudd - 7 hours 2 min ago By Ethan Jakob Craft - 8 ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PALO ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing ...

At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel ...