You’ve likely peeled countless stickers off fruits and vegetables over the years. But have you ever paused to consider what those numbers actually mean? Many people assume they’re simply codes for ...

YAKIMA, Wash. — Lifelong Yakima Valley resident Mike Doty collects fruit crate labels for the thrill of the hunt. “That’s what it’s all about. Stuff we’ve never seen before,” he said. Thomas Hull, a ...

Sometime around 1962, a kid made his way through the citrus groves of Orange on his bike. When the fruit was in blossom and the air was redolent of the eucalyptus planted as a shield against the Santa ...

The brightly colored labels on apple boxes were strictly utilitarian. For more than a half-century, labels depicting bucolic vistas of Northwest orchards, children with cherubic faces, attractive ...

Naumes can recall by heart the stories, companies and people behind many of the labels in her collection. MEDFORD, Ore. — Inside a southern Oregon farmhouse, there are pears everywhere: a giant, ...

Laser labels are the new face of fruit in some European countries, and the high-tech labeling could be coming to more U.S. markets too. The technology uses a carbon dioxide laser to etch a brand name ...

Eye-catching images depicting California as a paradise of health and sunshine blanketed the country during the state’s citrus heyday from the mid-1880s to 1955. Paper labels with vibrant colors were ...

Fruit in Europe may no longer come with sticky labels, now that the European Union has approved the use of iron oxides and hydroxides, hydroxypropyl, methyl cellulose and polysorbates on the skins of ...

Are some healthy-looking foods really misleading you? TODAY National Investigative Correspondent Jeff Rossen exposes some colorful marketing tactics that experts say may leave you feeling blue. When ...