Hey, and welcome to the 10th edition (!) of AdExchanger’s connected TV roundup. This week, I’m continuing my binge through the plethora of AVOD streaming services that will each be vying for ad ...

CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

With regard to ad frequency, there remains a serious disconnect between creative and media teams. In other words, too few brands consider how the over delivery of ads affect the quality of their ...