Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – ...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the ...
Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, ...
These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are ...
Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, says Adometry vice president of products John Dietz. But a combination of shifts ...
This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity. Marketers are reluctant to employ frequency capping in ...
The TV upfronts are usually a dog-and-pony show where networks unveil their new content slates. At YouTube‘s Brandcast presentation for brands and agencies, held for the first time during upfronts ...
Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, ...
This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity. Marketers are reluctant to employ frequency capping in ...
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