Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

Since late last year, my blog has focused on individuals who want to learn analytics to either become analyst or to use the data-to-decision thought process to excel at work. Additionally, I have been ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Frank is a social media journalist for the CDW family of technology magazine websites. Hot on the heels of its acquisition of EMC, Dell is making strides into higher education analytics with its ...

New solution gives anyone a more accurate way to track website performance without compromising visitors’ privacy For website owners and businesses, analytics are the backbone of their online strategy ...

Google's Data Studio 360 product for pulling together charts and dashboards from a range of data feeds now has a free sibling. The firm launched its Data Studio 360 beta in March as part of its new ...

Data analytics is increasingly important for businesses looking to uncover insights that might be hidden in a vast sea of data. Organizations can gain a tremendously valuable perspective on their ...

Does my music do better on Facebook or Twitter? Where should my next tour be? Is my new song too repetitive? Musicians can get free answers to these questions and more from BeatDeck, a Y Combinator ...

Even though San Francisco-based Flurry hardly makes any direct revenue from its mobile app analytics, the product has become so widely used that one out of every three iOS apps and one out of every ...