Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

Vision requires a reference frame. To what extent does this reference frame depend on the structure of the visual input, rather than just on retinal landmarks? This question is particularly relevant ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

This PSSC film made in 1960 is one of the finest physics films ever made. All students should see it at some point in their studies. See the article '"Frames of Reference" revisited' by Alistair Steyn ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...

The first question has only one right answer, and the second question has an infinite number of solutions, including negative numbers and fractions. These two problems, which rely on simple addition, ...

The original version of this story appeared in Quanta Magazine. Imagine standing on a railway platform watching a trolley go past. A girl on the trolley drops a bright red ball. To her, the ball falls ...

Our life is full of connections. Through them we understand the negative and positive aspects of life. You share experiences with them, sweet and bitter. In this sense, your family is the most ...