Instagram is combining its long-form video platform IGTV and feed videos into one format into what the company is calling Instagram Video. These videos will be accessible through a new Video tab on ...

Instagram is testing a short-form video format called Reels in India, that will allow users to create and share videos up to 15 seconds long. The move comes just one week after rival TikTok, which is ...

Why it matters: YouTube is still the biggest draw in the industry but with other social platforms like Instagram invading their territory, its grip on the market ...

Instagram CEO Adam Mosseri announced Thursday that the company will return to its original format and walk back a highly criticized test that shifted the app to video content. “I’m glad we took a risk ...

Instagram is giving its advertisers more video options in an ongoing push to squeeze more money out of the platform. The photo-sharing app just launched new video carousel ads -- much like the ones ...

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for ...