Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

I have this love/hate relationship with format wars. No, it’s not reality television versus talk shows, or Top 40 radio against “the best of the ’80s—and more!” The wars I’m thinking about pit ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

RTL’s Dutch streaming service, Videoland, has ordered the show, which is currently in production and will launch on the service on October 25. RTL Creative Unit and Signal.Stream are co-producing in ...

RTL Creative Unit is collaborating with Signal.Stream on Catch Us If You Can, a streaming-first, celebrity-driven reality format. The reality game involving celebrity teams on a European adventure is ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas. The new creative suite, already ...