Short-form video in the middle of the video advertising funnel benefits from brand transference and ThinkPremiumDigital’s Venessa Hunt advises marketers not to neglect it. Before the advent of social ...

Short-form video content has taken the marketing world by storm in recent years, quickly establishing itself as one of the most effective ways to engage audiences. Platforms like TikTok, Instagram ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

In the dynamic landscape of digital content creation, mastering the art of short-form videos is an invaluable skill. Crafting engaging and impactful visual stories often hinges on the finesse of video ...

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist ...

As online video consumption explodes in a mobile-first country, three in four Internet users -- or 600 to 650 million Indians -- will consume short-form videos by 2025, with active users spending upto ...