A new trend has created a new type of multi-sport fan: someone who expects every game to come with context, metrics, and models. Instead of relying only on gut feeling, this audience wants evidence ...

As the World Cup expands to 48 teams across three countries, FIFA is turning to Lenovo’s enterprise AI to support team ...

MANCHESTER UNITED are hiring a new data scientist to assist with their recruitment. The club are seeking a senior football ...

Over the past decade, while the rest of us have been screaming at televisions about inverted full-backs, high-press triggers, and whether the striker is “finished” at 29, a bloodless coup has been ...

Forbes contributors publish independent expert analyses and insights. Giovanni Malloy, Ph.d, is a data scientist and sports analyst. The College Football Playoff kicked off in dramatic fashion last ...

Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 ...