Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Though focus groups are widely used for development of interventions, little is known about their utility in questionnaire construction, particularly for health surveys in a southeastern ...

Focus groups are a primary format for qualitative research. This is a type of research that seeks open-ended thoughts and feelings from consumers, as opposed to quantitative research that involves ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

A major characteristic of the NHK Japanese Time Use Survey is the survey’s continuity that allows time-series comparison of the data. For this reason, we have tried to make minimum changes to the ...