Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help ...

Focus group usually refer to a group of 10 or fewer volunteers who gather to discuss a particular product or idea. The market research firm will ask them a series of questions or give them a product ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

The focus group has been a mainstay tool of market researchers for several decades. In recent years, perhaps spurred by the entry of the focus group into the domain of electoral politics and the ...

In market research, a focus group is conducted by a minimum of one moderator, whose purpose is to facilitate discussion, observe time allowances, produce the script, and create an honest relationship ...

“How the heck can you be undecided at this point?” Four hours after the conviction of Donald Trump, the focus group moderator Frank Luntz posed that question to 11 voters who said they were still torn ...