A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

Arguing that focus groups were never really all that effective in the first place, agencies and research facilities have introduced a variety of methods aimed at shaking up the traditional focus group ...

Focus groups are a primary format for qualitative research. This is a type of research that seeks open-ended thoughts and feelings from consumers, as opposed to quantitative research that involves ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released This short half-day course will provide attendees with the basic theory, skills ...

Focus groups are a standard in the business world. They allow for the exploration of an idea in a controlled environment in order to discover any potential gaffs or issues before a product or message ...