As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

‘The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say’ – David Ogilvy What are the points David makes and what are ...

The purpose of this paper is to explore these two methods in more detail, in particular how they work in practice, the purpose of each, when their use is appropriate and what they can offer dental ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

2008-09-01T08:49:33-04:00https://ximage.c-spanvideo.org ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...