Last year, execs at Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. Why college students, you ...

Productive business meetings require a leader with the ability to focus the discussion. Business owners with effective group leadership skills, including the ability to listen and organize discussions ...

As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

If you’re looking to gain insight from your client base on a particular issue—satisfaction with your services or maybe tips on getting their referrals—there are several ways to go about it. You can ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The purpose of this paper is to explore these two methods in more detail, in particular how they work in practice, the purpose of each, when their use is appropriate and what they can offer dental ...