A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

A "Daily Show" focus group of Black New York voters led to a lively discussion after half of the members said they would vote for former President Donald Trump in the 2024 election. "Do I have to say ...

Focus groups are advantageous to companies looking to get feedback about their brands from the very people who use their products and services on a day-to-day basis. In instances where a product is in ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...