If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups have long been a market research technique designed to gain valuable insights through first-hand feedback about products, services and ideas. It allows you to interact with your target ...

A group discussion, often known as GD, is a discussion in which participants share ideas or debate over a particular topic. Every GD has a common theme and everyone in the group reflects their point ...