A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

This adorable dog had no idea that a simple game of fetch would turn into an adrenaline-rushing hide-and-seek challenge. On March 6, 2020, Kayla Simone, along with her parents, decided to prank her ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

Dogs are cute. Magic is fun. Dogs reacting to their owners performing a disappearing “magic” act is a perfect combination. The most recent internet challenge to go viral involves humans holding up a ...

Mashable believes it has traced the challenge to a video posted last week by the owner of a Siberian husky in the United Kingdom - ah, it’s international - named Jax who “encouraged followers to try ...

A viral video "challenge" in which dog owners seemingly vanish into thin air left furry companions saying, "What the fluff?" Here are the mechanics behind the "magic" trick: The owner holds a sheet or ...

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If you are not following your social media accounts closely, you are probably missing out on the latest adorable challenge that is taking the internet and pets by ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...