You might not recognize the name Stephanie Courtney, but you almost certainly recognize the actress. Courtney serves as the ...
Progressive Insurance to launch new Flo ad campaign with ‘Mad Men’ actor Jon Hamm as romantic suitor
The advertising campaign follows Flo navigating an unexpected encounter on the street with Hamm. While he, again, seems eager to capture her heart, Flo only has room for one love in her life: ...
Progressive's Flo is one of the biggest stars of the advertising world. A new campaign pairs her with a big Hollywood star with a role in what should be a blockbuster upcoming movie. The Mayfield ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...
Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.
In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...
He said the best characters were the ones they treated like a Saturday Night Live cast member. Flo was a character he inherited a year after her creation, but Charney said Progressive kept her ...
— -- Can Progressive's perky Flo make mincemeat out of the Jolly Green Giant? For that matter, can the Old Spice dude clean Mr. Clean's clock? That may be up to you. For the first time, social ...
Commercials tend to last all of 30 seconds. But for some lucky actors, the work can endure for decades. And it’s not only about steady paychecks and residuals. Many spokescharacters reach high Q ...
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