Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

So you’ve spent the money to go through a full-bag fitting and have now determined it’s time to pull the trigger on that new driver and wedge set. If the fitter is doing his job, he should be able to ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland, Florida, ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

The prosthetics field’s main problem isn’t just designing better devices — it’s the lack of data to guide which device is best for each patient, according to one executive in the space. Josh Caputo, ...

Ping Golf is a U.S. brand but differs from a "typical American" company. Prioritizing the essence of people and products over short-term performance or flashy marketing, the belief that "a good ...