The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...