Insider

‘I have a responsibility to make sure the service is seamless’ - Lucinda Scott of first direct on differentiating through rewards

Lucinda Scott, customer service director at first direct, tells Fiona Haran about the factors behind the bank’s position as the UK’s number one customer service brand. Earlier this year, ...

First Direct customers handed free £175 with £50 bonus on top

The financial reward will be provided to those who transfer to a 1st Account with First Direct through the Current Account ...

First Direct sending free £175 into customer accounts within 45 days

First Direct champions its current account as "the current account where you come first," ...
MoneyWeek

First Direct’s £175 switch bonus returns – should you move banks?

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. First Direct has re-launched its £175 bank switching incentive – but you’ll need to be quick if ...