Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

SANDPOINT, Idaho, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, delivers a seamless path forward after Firebase ...

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue MADISON, Wis., June 26, 2025--(BUSINESS WIRE)--A new ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

The FDL deprecation has left many scrambling. Kochava helps you quickly repair, secure, and future-proof your deep linking strategy so your customer experience doesn’t skip a beat SANDPOINT, Idaho, ...