Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

How to market your video game and target your audience requires a lot of work and thought -- whether you are a publisher signing a game, a developer approaching a publisher, or a small studio going it ...

If you want to maximize the success of your marketing efforts and product sales, start by identifying the right target audience for your product. With a specific target customer in mind, you can get ...

Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...

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Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

Whether you’re in Atlanta or Austin, San Diego or San Antonio, Kansas City or Salt Lake City, shopping malls and retail centers generally look alike. The products, displays, signage and building ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...