Ferrari is contemplating refining its personalization scheme to protect its brand as the carmaker seeks to find a balance between protecting its exclusivity and servicing a lucrative customization ...

For car enthusiasts, Ferrari and the color red are almost inseparable. When you imagine a Ferrari, chances are a vivid shade of red comes to mind before anything else. But have you ever wondered why ...

When you think of Ferrari, you see one color, and only one: red, right? Imagining a Ferrari in anything other than the iconic shade almost feels wrong.

“Ask a child to draw a car, and certainly, he will draw it red.” One of Enzo Ferrari’s most famous quotes cements the connotations forged between Ferrari, racing, and its hallmark color. Ferrari’s ...

Ferrari has a new flagship hypercar, and it’s called the F80. This wild creation fills the void left behind by the LaFerrari, and just 799 examples are bound for the production line, each starting ...

These five high-performance legends differed in many ways, but they shared one similar characteristic: they could only be brought in one color. Follow us: Ever since the early years of mass-produced ...