A new report from Xumo shows that FAST channels continue to gain traction in the video landscape with data showing that 33% of viewers now watch free ad supported streaming services in the evening and ...

The age of streaming the opportunity for different viewing habits for many. Entire seasons could be “binged” whenever you had the time to spare and didn’t mind being tethered to the couch for eight or ...

Add Yahoo as a preferred source to see more of our stories on Google. Family watching TV. Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying ...

PHILADELPHIA--(BUSINESS WIRE)--Xumo, together with FASTMaster Consulting, today released a new research report, 2024 FAST Market Update. Taking an in-depth look at viewers’ engagement with free ...

FAST services have many options for monetization and viewer engagement strategies, such as audience targeting through curated channels and managing third-party platforms. In a recent panel discussion ...