To receive the Vogue Business newsletter, sign up here. When Levi’s announced plans to experiment with AI-generated models to increase diversity on its e-commerce channels, it received swift backlash.

A growing number of models are ditching the “stressful” casting calls and selling their likeness to artificial intelligence platforms that generate images for fashion campaigns and e-commerce sites.

Brenda Nicholson waited in the Nordstrom fitting room, listening intently as the staff described the colors, textures and cut of the outfits hanging on a rack. She typically gravitates toward clothing ...

CHICAGO — London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood. The virtual twin was generated by artificial ...

Artificial intelligence is now reportedly affecting fashion models, for better or for worse, as some AI-generated fashion models are acting as stand-ins for real-life models in photoshoots. The first ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

As the fashion industry continues to evolve, the emergence of Web3 and its integration with Web 2.0 technologies is creating a paradigm shift for digital fashion business models. According to a report ...

When you think about how Black men are impacting American culture, the modeling industry may not immediately come to mind. But from magazine covers to nationwide campaigns to high-fashion runways, ...

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