In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

Have you ever looked at the success of your competitors and said to yourself, "What am I missing?" Companies small and large go through a strategic exercise called a gap analysis to answer that ...

Why Should Investors Care About Factor Exposures? Investors have become increasingly focused on how to harvest returns in an efficient way. A big part of that process involves understanding the ...