Facebook has been pushing to get the next billion people in less-developed countries onto the Internet with efforts to provide low-cost Internet access worldwide. Now, it’s building a business model ...

Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad ...

Facebook’s Slideshow ad unit is a solution that allows advertisers to serve moving ads for audiences in emerging markets such as India, East Africa and South America. Because bandwidth is more scarce ...

Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day 21 ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More MENLO PARK, Calif. — Facebook is working to increase its reach throughout ...

While more people around the world are logging onto Facebook each day, not everyone enjoys mobile internet that’s fast enough to load and play video ads in their News Feed. The social network has hit ...

Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be ...

After first launching the Slideshow ad format a year ago, Facebook is now rolling out an update that allows for the ads to include text and music, according to a company blog post. Facebook has also ...

Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the ...

We don’t write much about ad technology here, but Slideshow is notable in two ways. One, it signals Facebook’s growing ambitions to become the default social network of the entire world. Two, it ...

Facebook is launching a new ad format called "Slideshow" aimed at adapting video ads to emerging markets where slower, 2G internet connections are common. The idea is to make it easier for small ...