Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...