WhatsApp released a business API for chatting with prospects through Facebook ads. Here's what marketers need to know. Marketers are always trying to understand knowing where their customers play and ...

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the ...

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See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Facebook has a massive social media presence, with more than 253.56 million U.S. users, according to Statista. It also enjoys high user engagement: On average, Americans 18 and older spend over 32 ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Today, Facebook announced new API restrictions for apps. These changes are intended to continue helping developers create apps that the Facebook user base enjoys while also protecting the data and ...