Facebook recently rolled out a new feature called “conversion measurement,” which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities. Facebook is the biggest ...

To effectively increase conversions with digital advertising, it takes more than a little trial and error. You probably know by now that there is more to high-ROI ...

Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever they say Facebook Ads weren’t worth the money. But ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...

Facebook is seemingly in hot water after it was reported that some Facebook users who had “liked” LGBTQ pages allegedly were exposed to "gay conversion therapy" ads. According to an investigation by ...

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its ...

If you’re a Facebook advertiser wondering whether your ad actually convinced people to buy your product, well, you may now be able to measure that directly. Brad Smallwood, the company’s vice ...

Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business ...