Blue eyeshadow has and always will be a love it or hate it type of conversation. I’ve never met a woman on the fence about the trend. Ask a woman if she likes red lipstick or blue eyeshadow, and ...

A pop culture enthusiast, Konika is a beauty writer who loves exploring all things makeup and skincare. She has previously written for publications like Grazia India.

Do you want eyes that pop? We’re here to help. Begin by choosing the right products—from primers that help your makeup last all day to carefully selected eyeshadow shades that complement your skin ...

Eye Shadows were originally created to enhance features (to add depth and draw attention to eyes or make them appear larger), but these days its main function is to optimize f-u-n on the least amount ...

In the fabulous world of eye makeup, eye shape matters. Greatly. There are specific looks meant to flatter each eye shape, so no more willy-nilly application when it comes to eyeshadow. We’ve got a ...