If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

It all comes down to understanding the shape of your eyes and working in harmony with them, rather than against them. The same style of eyeliner will look dramatic on one person and subtle on another, ...

The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

Applying drugstore mascara is a quick and easy way to lengthen the appearance of your lashes and make them look thicker and bolder. But sometimes, mascara just doesn’t cut it, am I right? Whether ...

Learn how to apply eyeliner the right way with easy techniques for every eye shape. Avoid common mistakes and improve your ...