You might say it’s just a pigment of your imagination ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,” I’ve wondered what it would be like to see beyond the ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...

This risky trend is iris-istable. An ophthalmologist with 3.4 million followers on TikTok has gone viral due to his specialization in changing people’s eye color permanently. Dr. Brian Boxer Wachler ...