If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Your eye makeup can completely transform your look. From a smokey glam to a subtle nude, here is our guide to ace the perfect eye makeup look. Eye makeup can completely change the vibe of your look.

Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

Smokey eyes can never run out of trend! With the wedding and party season on, check this HT Shop Now guide on how to do smokey eye makeup. When it comes to eye makeup, smokey eye makeup is one of the ...

Green eyes possess a unique and captivating allure, and there are many ways to accentuate that with the perfect eye makeup. And, while not many green-eyed beauties would be aware of this, there is a ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The ...

Over the past couple of years, eyes have become everything in makeup. This was inevitable: the area above our masks is the only place we can safely showcase our personal makeup style. Eyes have long ...

A rough night can leave the face looking tired, something even the strongest coffee can’t always fix. The under-eye area is usually the first to reveal that you didn’t get enough rest. Thankfully, ...

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