The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the GW ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

TechTarget defines a digital twin as "a virtual representation of a real-world entity or process" that "functions as a proxy for the current state of the thing it represents ... in the early stages of ...

before you. On each tab, YES or NO is written in bold letters. Like clockwork, it pops up whenever you feel stuck—your own personal wheel of fortune, only it never asks you to buy a vowel. If you are ...

What is the essence of a great team? In my experience, it’s when every individual is aligned, accountable to each other and committed to a common goal. The concept sounds simple enough, but it takes ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...