The Experiential Power Index (EPI)™ is the industry's first comprehensive metric that quantifies an event's effectiveness and brand alignment potential Despite strong budgets for experiential ...

As part of the Ethics of Digitalization project, a joint initiative of the Global Network of Internet and Society Research Centers (NoC), the Berkman Klein Center for Internet & Society collaborated ...

Robert C Post, dean, Yale Law School, Yale University, on why the study of law is moving from the academic to the experiential. Our understanding of these foundations is increasingly interdisciplinary ...

The intersection of online learning and experiential learning is an intriguing curricular space for study and development. On the one hand, offering experiential learning to students in an online ...

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. They bring brochures, swag, and helpful ...

It is not news that Hong Kong students can feel stressed out. According to a 2017 study on academic stress in the city, contributing factors include perfectionism, a socially oriented motivation for ...

In the award-winning The Grove campus of THS, a palpable sense of vibrancy emerges not only from its unconventional designs, but also from the students energised in their exploration of knowledge and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Today, customers take functional features and benefits, product quality, and a positive brand image as a given.

The importance and effectiveness of social media marketing in attracting customers is undeniable. However, recent shifts raise some worries. Measures of engagement are seeing a decrease, and the pace ...