When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Midland, one of North America's largest independent distributors of media for business communications, recently presented a case study for a 10th consecutive year at the Inkjet Summit 2023 located in ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

If you’re an intrapreneur — or aspire to be one — this episode is for you. In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific ...