Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

Let’s be honest, some business executives just don’t get it. Whether it be their massive paychecks or their private jets, something is preventing these leaders of the business world from understanding ...

If you're wondering how to find the best lipstick for your skin tone—and dreading the process of trying dozens of options to figure it out—I have great news. There is a much better way to identify ...

In many ways, Americans’ emotions toward politics today are as negative as their evaluations of the country’s political system. Majorities say they always or often feel exhausted (65%) and angry (55%) ...

The focus on executive leadership setting the example for the rest of the organisation to follow is deeply ingrained in corporate life. The idea behind the concept of ‘tone from the top’ is laudable: ...